At the recently concluded Clean Energy Business Council in Abu Dhabi, stakeholders from the Middle East convened for a unified objective to assess and tackle challenges faced by the automotive industry at large. The points of discussion were mainly around the environmental impact, rapid transformation of the industry and customer behavioural change.
AMENA Auto was a significant contributor at CEBC, with Chief Strategist Cheyenne Kamran leading the panel discussion regarding the future of mobility in the MENA region. With a clear focus on promoting future mobility solutions and keeping the automotive industry at the apex of advancement, CEBC’s interests align perfectly with that of AMENA Automotive.
Cheyenne Kamran, Chief Strategist at AMEAN Auto led the panel discussion.
The automotive industry needs to be ready to introduce radical changes to its working methods and principles in order to stay afloat in a scenario that is urgently calling for sustainable living and practices.
Clean Energy Business Council was founded six years ago. Registered in Masdar City, Abu Dhabi, CEBC’s primary goal is to advance future mobility through various activities, workshops, research papers, and similar such undertakings.
Currently, CEBC offers different media to educate people on the long term impact of continuing with current transportation technology. At the same time, it also promotes future mobility media like EVs, driverless cars, and connected as well as shared mobility.
Key stakeholders of the automotive as well as renewable energy industry came together to form the ’Future Mobility Club’ to arrive at modern solutions to modern problems.
The world is steadily warming up, affecting the planet’s delicately balanced ecosystem. While the automotive industry is not the biggest contributor to climate change, the fact is that it does play a significant part therein. The Future Mobility Club holds climate change as one of its premier challenges to find solutions for. All members of the newly formed club collectively pooled their know-how and resources to reach at a strategic long-term plan to curb future contribution to climate change.
The introduction of alternative propulsion technology for automobiles has shaken up the industry so much that new businesses that were hitherto not related to cars now suddenly find themselves in the position to benefit greatly by providing the right services. Clean energy and electricity generation firms now have a point of entry into the automotive, led by the sure-shot proliferation of electric vehicles worldwide.
For instance, ENGIE is a utility and electricity provider- as elaborated by its senior strategy manager Stephan Gobert – which now finds a relation to the automotive industry in a section which was so far a stronghold of oil and gas companies. Stephan Gobert is also the founder of the Future Mobility Club for the MENA region, commanding immense experience in clean and sustainable energy generation.
The introduction of alternative propulsion technology for automobiles has shaken up the industry so much that new businesses that were hitherto not related to cars now suddenly find themselves in the position to benefit greatly by providing the right services.
Another point of contention with the automotive industry is its unforeseen transformation over the past few years. Unpredictably, in some people’s opinion, the customer of cars went from a user of personal transport to relying more on shared mobility.
Companies like Uber, Careem and Lyft, have managed to disrupt the industry to such an extent that major carmakers across the world have had to shift their focus from building exceptional personal use vehicles to developing and marketing fleet solutions for ride-hailing and shared mobility firms.
Up until the last decade, getting your driving licence was one of the most crucial rituals of growing up for a major chunk of people globally. The customer of today is free of having to apply for a licence with so many shared mobility firms mushrooming across the globe.
Plus, the new-generation user of cars is eco-conscious and views owning a personal means of transport as wasteful and irresponsible. In such a scenario, automakers are in dire need of adapting to change if they wish to stay afloat.
Currently, CEBC offers different media to educate people on the long term impact of continuing with current transportation technology.
The EV market is nascent right now due to concerns over range anxiety, safety of batteries, and a substantial charging and service network for advanced electric cars. FMC’s goal is to remove all misconceptions surrounding the electric car and encourage more and more people to adopt EVs. Governments across the world are working on systematically phasing out ICE cars from public roads, but their timeframe is much more leisurely than the time we actually have.
Emissions from cars have been growing globally at an annual rate of 1.5 percent, which is an alarming rate indeed. Ideally, we need to keep reducing emissions by 3.5 percent annually to preserve our fragile ecosystem. While governments project that our carbon allowance will expire after 2040 or 2050, the ground reality is harsher. Independent research firms calculate the expiry to be closer to 2030, making it urgent to adapt to sustainable mobility.
This is the precise premise of CEBC. With exceptional disciplines like FMC, Climate Finance, Clean Energy Policy, Energy Efficiency, Women in Clean Energy, and CEBC schools to educate younger generations about sustainability, CEBC is laying the foundation for a cleaner, healthier, and smarter future. A future devoid of poisonous gases eating away at our ozone layer in the sky and ice at the poles, for these crucial elements of our ecosystem have been protecting us from the worst until now.
AMENA is proud to be associated with CEBC and a member of Future Mobility Club. Together, the aim is to strive to usher in a new clean automotive industry that is equally focused on sustainability as it is on customer satisfaction in the areas of performance, comfort, and technology.