When the world and its uncle is immersing itself in 3D content, why should cars be left behind? Answering this question, Tata-owned Jaguar Land Rover has announced that it is developing the next generation head-up display technology to enable just that. The new tech could not only project critical safety information in front of the driver to cut down reaction times, but also allow passengers to watch 3D movies in the company’s autonomous cars of the future.

Engineers at JLR are working on a new 3D head-up display which can project safety alerts including lane departure, hazard detection, sat-nav directions, and to reduce the effect of poor visibility in poor weather or light conditions. Adding to this, augmented reality would lend a helping hand by beaming the alerts directly onto the road surface in front of the car.

Landrover image

JLR states that the use of Stereoscopic 3D displays in automotive application can improve reaction times using pop-out instructions, as well increase depth judgements

Based on studies conducted in Germany, JLR states that the use of Stereoscopic 3D displays in the automotive application can improve reaction times using pop-out instructions, as well as increase depth judgements. In addition, the 3D display tech could also be used by passengers to watch 3D movies inside the cabin, in the future.

Taking it into the autonomous future, the 3D displays may even provide each user with a personalized experience simultaneously. This could prove especially handy in the case of ride-sharers who can each select their own individual infotainment, including ride details, points of interest, or movies, depending on their seat.

JLR is conducting this research in conjunction with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge. It aims for the display to closely resemble a real-life experience, which may help the driver to have more natural reactions to hazards.

This next-gen display research is part of the Jaguar Land Rover ‘Smart Cabin’ goals.

"Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody." Valerian Meijering, human-machine interface and head-up display researcher for Jaguar Land Rover

dual brand Jaguar Land Rover

This next-gen display research is part of the Jaguar Land Rover 'Smart Cabin' goals

Destination Zero outlines the company’s focus on reaching a future of zero emissions, zero accidents and zero congestion.