Global tyre manufacturer Pirelli will mark Emirati Women’s Day across the UAE by inviting female drivers from the region to become icons of safe and tolerant driving. The Italian brand has organised a special event on August 29 for this purpose. According to the company, the ‘Icons of Tolerance’ event at Pirelli’s flagship P Zero World Store, Dubai, is aimed at engaging Emirati female motorists, empowering them with enhanced knowledge and skills to be pioneers of road safety and tolerance on the UAE’s roads.

Pirelli P Zero World Dubai

The event at Pirelli’s flagship P Zero World Store, Dubai, is aimed at engaging Emirati female motorists, empowering them with enhanced knowledge and skills.

During the event, which will run from 6 pm to 8 pm, at the P Zero World Store on Dubai’s Hessa Street, female motorists will receive a complimentary tyre check and the opportunity to question Pirelli experts on a host of technical tyre safety issues. The drivers will also stand the chance to win a set of Pirelli tyres by taking part in a Formula One Simulator Challenge.

"This year’s Emirati Women’s Day is devoted to ‘Icons of Tolerance’ and we believe the UAE’s women, empowered with technical knowledge and skills, can be icons of tolerance on the UAE’s highways to improve the country’s road safety records." Alberico Avogadro, Pirelli Middle East Managing Director.

emirati women's day 2019

At the P Zero World Store on Dubai’s Hessa Street, female motorists will receive a complimentary tyre check and the opportunity to question Pirelli experts on a host of technical tyre safety issues

“Our chosen venue of the Hessa Street P Zero World Store is particularly apt as this facility is aimed at providing world-class technology and service excellence while enhancing road safety knowledge,” he said.

“We are holding the event the day following Emirati Women’s Day to allow women of the UAE to join in other celebrations to mark Emirati Women’s Day 2019 and later take advantage of our own tribute,” added Avogadro.