Italian exotic carmaker Automllobili Lamborghini had upped the game by showcasing unique Lamborghini Aventador S at the Monterey Car Week 2019 in California. The catchy artwork on this Lambo is work of Skyler Grey, a young American street artist considered the rising star of world street art. The company says this one-off Aventador S is the coming together of the automotive art of the Lamborghini and the street art of Grey. The creative process was nearly one year in the making, with the artist taking about the weeks to actually paint the car. This singular piece of automotive art will also be the first Lamborghini to be certified for authenticity using blockchain technology. It will remain on display at Monterey until August 18.
The catchy artwork on this Lambo is work of Skyler Grey, a young American street artist considered the rising star of world street art.
"Because of the affinity we feel with the world of art, we wanted to experiment with a new creative approach, entrusting Skyler Grey with the interpretation of a car that is already itself a work of art. It is a project connected with our new paint shop in Sant’Agata Bolognese, a place where technology and art meet and where our specialists are tasked with turning our customers’ dreams into reality, in the search for aesthetic perfection." Katia Bassi, Chief Marketing and Communication Officer of Automobili Lamborghini
The consent states that the automotive art of Lamborghini, where the unique design form, always characterized by taut lines, three-dimensional volumes, and geometries and stylistic elements of the past is combined with groundbreaking technological solutions. It is fused with the Skyler’s iconographic pop style which has often brought him comparisons to artists such as Andy Warhol, Keith Haring, and Jean-Michel Basquiat. At just 19, this ‘Fresh Prince of Street Art’ is the youngest artist to have his work exhibited in museums and international art fairs, and he was named in the 2017 Forbes “30 under 30” list of the most influential artists worldwide.
Delivered to the artist as a blank canvas with an orange base colour, the car Aventador S was painted in the new Lamborghini paint shop just recently inaugurated in the hometown of Lamborghini.
Delivered to the artist as a blank canvas with an orange base colour, the car Aventador S was painted in the new Lamborghini paint shop just recently inaugurated in the hometown of Lamborghini. Skyler used the main techniques of street art, including airbrushes, spray guns, rollers, and stencils, to personalize the car body in his typical pop style in orange and yellow. The exterior of the car had been enlivened with bold, irregular brushstrokes in yellow, dark orange and white, interspersed with splashes of color and paint dripped onto the surface using the drip painting technique. He then animated the body with stylized images of bulls running along the side, depicted emerging from the air intakes in a race and from the iconic Campbell’s soup can, as a reference to Warhol’s ’32 Campbell’s Soup Cans’ artwork.
Like at the bottom of any artist’s canvas, Skyler Grey’s signature appears on the bodywork accompanied by the unmistakable lightning bolt above his name, confirming the authenticity and uniqueness of this work of art. The interiors, in Nero Ade (black) leather with contrasting orange stitching, are personalized on the rear panel with an embroidered image of a cartoon bull, situated between spots of colored paint with a splash effect. The artist’s design for the bull was entrusted to the artistic embroidery skills of Lamborghini’s upholstery specialists.
Skyler Grey’s signature appears on the bodywork accompanied by the unmistakable lightning bolt above his name, confirming the authenticity and uniqueness of this work of art
The Aventador S by Skyler Grey, purchased by an art collector, will be the first Lamborghini to be certified via blockchain technology. This is part of the pilot project Lamborghini Sicura, launched in collaboration with Salesforce and aimed at protecting the car as a work of art. It involves a process of authenticity certification, which makes use of Salesforce Blockchain technology to guarantee data security and incorruptibility. The protection system aims to prevent counterfeiting; to trace and certify all the information related to the model; and at the same time favor an increase of value for all the stakeholders.
The Aventador S by Skyler Grey is on display at The Lamborghini Lounge Monterey
The Aventador S by Skyler Grey is on display at The Lamborghini Lounge Monterey, a ocean-view villa situated at the famous 18th hole of the Pebble Beach Golf Course. The concept of the space is inspired by art in its various forms and was designed according to the motto “Created to Inspire”. The private villa is conceived as the home of an art collector and Lamborghini fan.