Abu Dhabi Motors, the authorised dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain, has appointed Tarek Moataz as the new brand manager for Rolls-Royce. Holding more than ten years of experience in the regional automotive industry, Moataz is perfectly positioned to represent the British luxury automaker in Abu Dhabi and Al Ain.

Having delivered tremendous results through his previous work with Rolls-Royce in the region since 2013, Moataz is a natural choice for the role at the firm’s UAE operations. Before joining Rolls-Royce, Moataz worked with BMW in his native Egypt, managing sales and marketing for the country’s sole importer of BMW and Mini cars.

"Abu Dhabi Motors has taken Rolls-Royce from strength to strength, setting a precedent for the region, and I look forward to continuing and furthering the great levels of sales, service excellence and unparalleled Bespoke offering which have been achieved to-date,” Tarek Moataz, Brand Manager of Rolls-Royce Motor Cars, Abu Dhabi.

Tarek Moataz, Brand Manager Rolls-Royce, Abu Dhabi Motors.

Moataz holds a Bachelor of Business Administration from the Faculty of Commerce and Foreign Trade at Helwan University in Cairo, Egypt. He was responsible for increasing customer satisfaction levels significantly in his previous role, showing a level of commitment and responsibility that prompted Abu Dhabi Motors to get him on board for Rolls-Royce. He will be responsible to uphold these standards as part of his new role.

Tarek Moataz commented on his appointment, “I’ve admired the work of Abu Dhabi Motors from afar over the years and am honoured to now be a part of a team which is so widely respected in the industry. Abu Dhabi Motors has taken Rolls-Royce from strength to strength, setting a precedent for the region, and I look forward to continuing and furthering the great levels of sales, service excellence and unparalleled Bespoke offering which have been achieved to-date.”

rolls-royce phantom uae

Rolls-Royce has been registering healthy sales in the UAE, and Moataz's role will be to enhance the brand experience even further.

A number of official industry certifications speak for Moataz’s merit, including the Rolls-Royce Sales Management Certificate and Rolls-Royce Brand Manager Certificate of Excellence. Moataz will be responsible for overseeing and managing the brand’s range of operations – from placing orders to delivery – ensuring the Rolls-Royce standard of excellence is maintained at all times and shines through across every aspect of the brand.