General Motors Africa and Middle East has announced that Kelly MacDonald has joined the team as Chief Marketing Officer for Chevrolet and GMC. MacDonald will lead regional teams responsible for brand communications, advertising, digital marketing, retail experience, and customer engagement.
Kelly MacDonald started her career with General Motors in Detroit in 2016 as Senior Manager for Advertising and Media. A graduate in marketing from Michigan State University, she also holds an MBA from Oakland University. MacDonald was instrumental in the conception and implementation of the GMC “Like a Pro” creative campaign. Her idea of celebrating the emotional connection between truck and driver established MacDonald early as a market leader.
Kelly MacDonald, Chief Marketing Officer, General Motors Africa & Middle East
John Roth, President and Managing Director of GM Africa and Middle East, spoke on the appointment, “Kelly will be a strong asset for Africa and the Middle East, bringing innovative thinking underpinned by expert knowledge to our regional GM leadership team. Kelly will continue to lead both Chevrolet and GMC brands, producing hyperlocal marketing campaigns that resonate with consumers in the region, ensuring the legacy of both brands continues to thrive.”
With over 20 years of experience in automotive marketing, MacDonald worked with several manufacturers in the area of marketing, sales, and aftersales. She brings a unique perspective to her position as CMO of GM Africa and Middle East. One of her crucial responsibilities will be to perpetrate the core values of ‘Professional Grade’ of General Motors in the regional markets.
MacDonald is ready to assume her responsibilities with energy and determination. “It is an exciting time to be in the automotive industry, especially in a region with a history of adopting the latest innovations, blazing a trail for international markets to follow. I look forward to working with our teams and dealers to provide customers with best-in-class experiences and vehicles.”