Following an attempt to strike a deal with French automaker Renault and creating one of the biggest automotive alliances in the word, Fiat Chrysler Automobiles group is headed in a new direction. The new plan entails rearrangement of priorities and investment strategies.
Maserati, one of the brands in the FCA portfolio, is translating the new strategy into new models and electrification. In a statement released this week, Maserati said it has committed to a path that will eventually lead it to electrification, autonomous driving, and perhaps even new heights in terms of sales.
The Ghibli will mark the commencement of an electric era at Maserati, debuting with a hybrid powertrain sometime in 2020.
"All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA,” said the Italian carmaker while talking about its future plans.
Maserati will begin its electrification drive in earnest as part of a $5.46 billion investment program announced by FCA in Italy. The first product of the new plan will be the Ghibli hybrid, debuting sometime in 2020. This is the first time Maserati will go electric, but it doesn’t plan on stopping there.
Though the timeframe is unknown, Maserati will launch a new and “eagerly anticipated” sports car. Whether it will replace the brand’s aging GT or will be a completely new, electric model is unclear. Following the car will be a utility vehicle which will be electrified (at least partially).
No details are as yet available about what electric powertrains Maserati will use. The firm promises that they will provide “unique driving modes, extended range, and ultra-fast charging capabilities.” From the existing lineup, the GranTurismo and GranCabrio will likely enter a new generation, with equal possibilities of retaining their powerful IC engines or of going electric.
Maserati's GranTurismo and GranCabrio will address the issue of dwindling sales by entering a new generation of design. Electrification could be on the cards for both cars.
The resurgence plan does not end here. The new Maserati strategy also encompasses developing better and newer autonomous driving technologies. Building on the existing Level 2 highway assist system, the automaker plans to develop a hands-free Level 3 system for its cars.
“All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA,” said the Italian carmaker.
A new workshop will also be set up within the Modena facility to allow for the creation of a more comprehensive customisation program for buyers of Maserati cars. With so many measures to shape up for the future, it seems Maserati has got every angle covered towards its goal of a major revamp.