Toyota Motor Corporation announced last week that cumulative global sales of the Land Cruiser series have surpassed the 10-million-unit mark. As of August 31, 2019, cumulative sales of the successful nameplate stood at 10 million units.
History of the Land Cruiser
The Land Cruiser has the distinction of being Toyota’s longest-selling car. Launched on 1st August, 1951 as the Toyota “Jeep BJ”, the car is still in production for 68 years. Developed originally as a military vehicle, Toyota pushed it into the civilian market to a thundering reception. Four years after the first Land Cruiser came out, the nameplate went international in 1955 with the 20 Series. Since then, Toyota has consistently made sure the SUV stays abreast of current times with timely updates and introduction of new generations.
The Japanese automaker has also developed multiple body types of the Land Cruiser without cutting back on the reliability, durability, and drivability on poor roads that serve as product hallmarks. This is the very reason that has endeared the mighty Japanese SUV to millions of customers worldwide.
The legendary badge began life as an SUV designed for the military, making its civilian debut in 1951.
Be it fields situated at lofty altitudes or mine networks deep underground; be it the North Pole or the Sahara Desert; be it the Amazon rainforest or the urban jungle of Dubai, the Toyota Land Cruiser can take all in its stride.
From fewer than 100 units exported annually in the beginning, the Toyota was sending more than 10,000 Land Cruisers outside Japan yearly by 1965. Today, the Land Cruiser is sold in approximately 170 countries and clocks 400,000 annual global sales. It was the Land Cruiser that instilled a trust for Toyota around the world, and created an image of the automaker delivering unkillable cars.
Due to its legendary reliability, Land Cruiser 40 Series vehicles are still being driven around today, despite having moved off the production line roughly 50 years ago.
Versatility and QDR Values
The history of the Land Cruiser reaffirms Toyota’s core propositions of QDR – Quality, Durability, and Reliability. The Land Cruiser is suited to a wide range of activities. For instance, these SUVs are used to haul farm produce in South America, from farms situated at 3,500m. Some of the farms have such steep approach that it is said that only Land Cruisers are capable of reaching these fields.
Across the Pacific Ocean in Australia, the Land Cruiser is used for mobility in zinc and copper mines some 1600m underground. It is also employed to herd cattle on ranches reaching 8,000 square km in size.
The Toyota Land Cruiser's quality, reliability and durability are so renowned that 50-year-old 40 Series cars are still driving on world roads today.
In Africa the Land Cruiser is used from providing humanitarian assistance to malaria-infected children in Burundi to transporting diseased patients to clinics from refugee camps in Uganda. The same nameplate is also the preferred vehicle of choice for the royal family of Dubai.
Future of the Legend
From ferrying the elite to easing agricultural challenges, from providing healthcare support to reaching far-flung places, it’s amazing how much a well-engineered vehicle can achieve. The Toyota Land Cruiser has penetrated the social fabric so much that businesses would fail, and many places would be impossible to live in without the mighty SUV.
The 10 million Land Cruisers sold over the course of 68 cars have seen almost all kinds of roads the world has to offer. Each of the SUVs sold globally have contributed to the refinement of Toyota cars. Taking such a global phenomenon into the future presents its own set of challenges, but Toyota itself is committed to set more rigorous standards for development and production. After all, there should be no corner of the Earth where the capable Japanese machine cannot traverse.