Abdulilah Wazni, a well-recognized marketing veteran in the automotive industry has recently been appointed as Director, Marketing at Nissan Middle East FZE. Based in Dubai, and reporting to Thierry Sabbagh, Managing Director for Nissan Middle East, Wazni will lead the brand’s Product and Marketing teams.

Together with agency partners, Wazni will develop and execute Nissan’s overall strategy in the region, while closely collaborating with global Nissan marketing functions.

Thierry Sabbagh commented on the recent development, saying, “We are thrilled to be announcing the appointment of Abdulilah Wazni as Nissan’s Marketing Director for the Middle East region. Over the years, he has proven to be an integral part of the business, bringing his invaluable experience to further improve and expand the company’s offering. With his long track record of success in the region, we are confident that he will continue to play an important role in achieving the company’s brand ambitions.”

Abdulilah Wazni - Nissan Marketing Director

Abdulilah Wazni, Director of Marketing, Nissan Middle East FZE.

Abdulilah Wazni has had an illustrious career with Nissan in the region for over 15 years. Beginning his journey with the Japanese automaker working across several key roles in marketing, product planning and communications, his most recent position was that of General Manager Marketing at Nissan Saudi Arabia.

Wazni said, “I am delighted to take on this role with a company that withheld its reputation as a market leader in the region since 1957. Having worked at Nissan for over 15 years, I am confident in my ability to support and build on Nissan’s legacy, further engaging and developing the brand’s connect with our loyal customer base. With the onset of Expo 2020, as mobility partners, we believe in an exciting future ahead that holds a myriad of promising opportunities to capitalize on.”

Wazni’s first responsibility in his new position will be to represent Nissan’s progress in future mobility. Nissan is the Official Automotive Partner of Expo 2020 Dubai and will aim to leverage the Expo as a platform to attain their (Nissan and Expo Dubai) shared vision to help shape the future of mobility and impact the society through innovation.