CDK Global concluded its second edition of CDK Connect, its annual event in Dubai, dedicated to automotive dealers and OEMs in the Middle East. The event saw 80 delegates collectively shed light on a wide range of current challenges and advancements regarding car purchase experience across the region.

Discussions were also tabled on upcoming automotive trends, women in automotive, and how the fourth industrial revolution will shape the world. Global entities such as Facebook, LinkedIn, YallaMotor, Bright Box, IBM, Frost & Sullivan were also part of CDK Connect 2019.

CDK Global has achieved a reputation for providing the latest insights and best practices relevant to today’s fast-paced, innovative automotive industry. Building upon this very forte, speakers from IBM and Frost & Sullivan shared projections into the future of mobility and targeted predictions for automotive through the next decade.

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Subhash Joshi, Director & Business Head of Mobility at Frost & Sullivan, touching upon the relation of digital and automotive at CDK Connect 2019.

CDK Connect brought together expert opinion within the technology and automotive space, to provide the Automotive providers with routes to navigate to the future. The feedback points to a very interesting, enjoyable and thought-provoking event,” says Phil Stubbs, General Manager, MEA CDK Global.

Subhash Joshi, Director & Business Head of Mobility at Frost & Sullivan, commented on the increasingly digital face of the automotive industry. He also brought attention to the shift in automotive retail from a transactional model towards an experience-based approach, discussing the importance of technological innovation and consumer buying trends.

He said, “In nutshell, digital is transforming supply chain, manufacturing, connected products, retail and mobility services, which means today’s, enterprises need to incorporate digital into their very DNA and transform their processes and KPI’s accordingly. Digital has become a key business enabler – it accelerates data analytics, creates new revenue models but most of all allows for personalisation of the user experience and relevance of services.”

Ian Fletcher, Director of Business Value at IBM, highlighted how the world is poised to enter a digital future thanks to the Fourth Industrial Revolution. The automotive industry will take on a drastically different identity owing to a fusion of physical, digital, and biological worlds. A combination of economical megatrends and game-changing technologies will also impact the industry’s future.

Representatives of leading automotive value chains came together to find solutions to current and future challenges faced by the industry.

He said, “As we enter the Fourth Industrial Revolution, we may come to the stark realisation that nothing will ever remain the same. In just a few years, we will be living in a completely interconnected world, where many decisions will either be influenced or made for us through Artificial Intelligence (AI) linked to smart devices to produce data driven insights. This will transform the transportation world and deliver new valued experiences changing the way we live. As a result, we must accept that we as humans will be fully connected to and integrated with future technology, developing an interdependency and reliance on its outcomes.”

Representatives of global firms were appreciative of the value that CDK Connect 2019 provided. Joe Brahamcha, Account Director of Financial, Auto, and Luxury at LinkedIn, has especially good words for the forum. He said, “It was a pleasure to participate in CDK Connect 2019 alongside other automotive and technology experts.

“The automotive industry has started its biggest transformation: technological changes, changing customer preference and new non-traditional automotive players have entered the space creating challenges for traditional players but at the same time exciting opportunities across the value chain.”

Prominent speakers at the event also included Eleni Kitra from Facebook and Roman Krasnov from Bright Box. Phil Stubbs, General Manager, MEA CDK Global, summed up the forum saying, “The automotive industry globally is going through a period of unprecedented change.  Similarly, consumer behaviour is moving quickly. CDK Connect brought together expert opinion within the technology and automotive space, to provide the Automotive providers with routes to navigate to the future. The feedback points to a very interesting, enjoyable and thought-provoking event.”