World-leading tyre manufacturer Pirelli and one of Italy’s foremost examples of exceptional engineering, has introduced its Pirelli Tyre Hotel to the UAE. The facility is tailored for drivers who can store their premium tyres to optimize performance.

Pirelli Hotel is at the P ZERO World in Dubai, fitted with custom-designed racks designed to enhance the health and life of tyres. Pirelli installed its first Tyre Hotel in Munich, followed by Monte Carlo and Los Angeles. Dubai’s centre is only the fourth such store in the world.

"The Tyre Hotel is a novel concept tailored to meet the needs of our loyal customers and drivers who want to optimize the performance, whether on the track or the road. We are committed to service excellence and the hotel facility means drivers don’t have to worry about the performance of their tyres," says Alberico Avogadro, Managing Director for Pirelli Middle East.

Alberico Avogadro, Managing Director Pirelli Middle East

Alberico Avogadro, Managing Director, Pirelli Middle East.

Now that the new motorsport and track day season kicking in, the hotel, located on Hessa Street, serves as an ideal pit stop for drivers heading to the nearby Dubai Autodrome. Drivers can connect with P ZERO World, have their tyres changed for track sessions, and return them to the hotel at their convenience. Pirelli also extends a service for vintage car owners wherein they receive and guard tyres against flat spots, a common condition in cars that are parked for long periods of time.

The Tyre Hotel represents Pirelli’s commitment to driving service excellence in the region. Alberico Avogadro, Managing Director for Pirelli Middle East, said, “The Tyre Hotel is a novel concept tailored to meet the needs of our loyal customers and drivers who want to optimize the performance, whether on the track or the road.

“We are committed to service excellence and the hotel facility means drivers don’t have to worry about the performance of their tyres. Our team of specialists at P Zero™ World Dubai take care of everything, which allows drivers to pull in for a pit-stop, change their tyres and go.”

Pirelli Tyre Hotel

Pirelli Tyre Hotel provides tyre support for all kinds of cars that span from vintage automobiles to the latest cutting-edge hypercars.

Spread over 600 square metres, Pirelli Tyre Hotel Dubai offers a range of services, from tyre retail to laser-guided wheel alignment tools and automated tyre mounting equipment. A mobile van service also operates from the hotel, taking care of doorstep service and roadside assistance. With so many facilities and services, the innovative concept lets drivers extract the absolute best from their set of Pirelli tyres.