Porsche and Boeing signed a memorandum of understanding to explore the premium urban air mobility market and the extension of air traffic into airspace. Through this MoU, both entities will make use of their unique market strengths and insights to study the future of premium urban air mobility vehicles.
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG, said, “Porsche is looking to enhance its scope as a sports car manufacturer by becoming a leading brand for premium mobility. In the longer term, this could mean moving into the third dimension of travel. We are combining the strengths of two leading global companies to address a potential key market segment of the future.”
The Porsche-Boeing MoU represents a major new product or potentially a whole ecosystem that could very well stir other manufacturers into action along same lines.
“Porsche and Boeing together bring precision engineering, style, and innovation to accelerate urban air mobility worldwide,” says Steve Nordlund, Vice President and General Manager of Boeing NeXt.
The MoU will see Porsche and Boeing create an international team to address various aspects of urban air mobility, including analysis of the market potential for premium automobiles and possible use scenarios. Boeing has also roped in its subsidiary Aurora Flight Sciences to develop a concept for a fully electric VTOL (Vertical Take-Off and Landing) vehicle. Engineers from both firms will prepare and test the prototype.
A study conducted in 2018 by Porsche Consulting forecasts that the urban air mobility market will come into its own after 2025. The study also indicates that urban air mobility solutions will transport passengers quicker and more efficiently than current means of terrestrial transport. Of course, with time, air mobility will grow to be as reliable as current methods while commanding a lower cost and greater flexibility.
“This collaboration builds on our efforts to develop a safe and efficient new mobility ecosystem, and provides an opportunity to investigate the development of a premium urban air mobility vehicle with a leading automotive brand,” said Steve Nordlund, Vice President and General Manager Boeing NeXt. “Porsche and Boeing together bring precision engineering, style, and innovation to accelerate urban air mobility worldwide.”
Much like Boeing, Porsche is adept at developing and marketing new products that very soon become gold standards of their respective segments.
Boeing NeXt is laying the foundation for a next-generation mobility ecosystem in which autonomous and piloted vehicles can share the road safely. When one of the world’s most profitable premium carmakers and a pioneering aerospace firm come together, the result can only be a segment-defining product. Add to that the considerable resources both firms have at their disposal, and you can be sure that the upcoming project could very well introduce a major disruption in the automotive industry.