Al Tayer Motors, the official importer of Ferrari cars in the UAE, has opened an all-new showroom in the Al Manara area of Dubai. It is arguably one of the biggest Ferrari sales facilities in the world.

The new showroom spans an area of 3,642 square metres, making it four times larger than the previous Ferrari dealership in Dubai. Al Tayer Motors has designed it as an exciting destination for Ferrari owners and enthusiasts in the UAE.

The new Ferrari showroom will serve as an exciting central destination for Ferrari owners and enthusiasts across the UAE.

Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said, “We are incredibly excited to officially open our new, state-of-the-art Ferrari showroom here in Dubai. Our journey with Ferrari started more than 25 years ago with a facility on Zabeel Road, and today we reflect upon how far we have travelled since then. We are truly proud of our new home, which will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients.”

The Ferrari showroom consists of three floors. The bottom floor houses a main display area accommodating the entire Ferrari range. A client area and configurator room alongside the display area round up the ground floor.

A media invitee from YallaMotor, an AMENA Member, posing outside the newly opened showroom.

The upper level is taken over completely by Ferrari Approved, the Italian marque’s certified pre-owned programme. Each car passing through the program is subjected to 190 stringent checks. The top floor houses the Ferrari corporate team with an office area that offers an engaging and dynamic workplace that echoes the firm’s ‘Formula Uomo’ guidelines.

The Al Tayer Motors Ferrari showroom is now open for business. Showroom hours are from 8:00 am to 8:00 pm from Saturday to Thursday. It is open from 4:00 pm to 8:00 pm on Fridays.