Maserati celebrated the end of the GranTurismo’s stellar 12-year life by building a one-off car. The GT Zeda, which is the name of the letter Z in the Modenese dialect, was unveiled in Modena, Italy.

The Maserati factory is preparing to retool its production line to welcome a new car, which will be out in early 2020. The commemorative GranTurismo is the only one that has not been sold yet.

Maserati GranTurismo Zeda

The Maserati GranTurismo Zeda's paint signifies the brand's transition into a new era.

The Alfieri concept will spawn a new flagship Maserati model, while the GranTurismo and GranCabrio will make a comeback as EVs.

The Maserati GranTurismo was launched at the Geneva Motor Show in 2007, and since then has gone on to achieve 40,000 sales over its course of life. Powered by a 4.7-litre V8 engine developed with help from Ferrari, the Zeda puts down identical performance to its standard sibling. The engine makes 460hp and 520Nm, delivering power to the rear wheels through a six-speed dual-clutch transmission.

By far the most eye-catching aspect of the Zeda is its paint scheme. The front fascia wears a deep blue hue that gradually starts fading toward the rear of the car. The rear almost looks like bare metal, deliberately kept so by Maserati. The paint signifies the GranTurismo’s transition into the future. Maserati has not decided where the Zeda will go. It might keep the car in its private collection, or sell it to a collector. The coupe will remain a one-off, marking the start of a new era at the Trident company.

The plant that currently manufactures the GranTurismo (and the Alfa Romeo 4C) will begin manufacturing Maserati’s new sports car. Maserati will unveil the said car during the 2020 Geneva Motor Show. Drawing inspiration from the Alfieri concept, this new car will be a two-seater coupe. The company claims it will be sharper and more driver-focused than the GT. It is expected to take the fight to rivals like the Porsche 911 and Jaguar F-Type.

Maserati Granturismo Zeda

A new sports car will replace the GranTurismo as Maserati's flagship offering.

However, that does not mean the end of the GranTurismo nameplate. Maserati has promised that the moniker will return for a second generation, subsequently spawning another GranCabrio version. Production of both models will shift to Turin, Italy. Technical details of the new-generation GranTurismo aren’t out yet, but Maserati says the famous car will debut in an electric avatar.