Tesla debuted the radically designed Cybertruck this Thursday, sporting a futuristic design that is unlike any other vehicle on sale today. Elon Musk unveiled the quirky pickup in dramatic fashion at the Tesla Design Centre in Hawthorne, California.

The Tesla Cybertruck is made of cold-rolled steel, armoured glass, and features adaptive air suspension. It’s also safe to say the newest EV from the American automaker is nothing short of jaw-dropping in its design. Despite all of the above, Tesla has managed to price its latest product competitively.

Elon Musk with Tesla Cybertruck

Elon Musk, CEO of Tesla Motors, with the newly-unveiled Cybertruck.

Three variants of the Cybertruck will be on offer. The entry-level trim, driven by a single electric motor powering the rear wheels, will cost $39,900. Its towing capacity is claimed to be 3.4 tonnes, and driving range is quoted to be more than 400km. The middle version will feature two motors sitting over each axle, towing more than 4.5 tonnes. Priced at $49,900, it will drive upwards of 480km per charge.

The third, range-topping trim of the all-electric pickup has a total of three motors and AWD. It will reportedly be able to tow more than 6.3 tonnes, and offer a driving range of more than 800km. Tesla calls this trim as “tri motor”. Pricing it at $69,900. Musk showcased the truck’s performance credentials through a video of it beating a Porsche 911 off the line. The Tesla CEO said the “tri motor” Cybertruck can hit 100kph from a standstill in 2.9 seconds. The base trim with a single motor can do the same in less than 6.5 seconds, claims the EV maker.

Production of the Tesla Cybertruck is scheduled to commence by end-2021, while the tri motor variant will become available by 2022. Musk has been actively pushing to develop and launch a truck since quite a few years. He had tweeted in April 2017 that a pickup truck would be unveiled in 18 to 24 months. Although a little behind schedule, that truck is finally here. Although we would reserve our judgement on the truck’s design either way, Tesla has managed to price its trims smartly.

Tesla Electric Car

The Cybertruck has the potential to help Tesla build its fortune and focus on developing more radical EVs.

By the time the Cybertruck makes its way to public roads, it will contest for sales against the likes of GM-Rivian trucks, Bollinger Motors SUVs, and Ford electric pickups. GM CEO Mary Barra announced during an investor conference that the automaker plans to roll out an electric pickup in 2021.

Large vehicles can rake in fatter profits for their makers than sedans and hatchbacks. The Cybertruck could very well turn Tesla’s fortunes, and liberate it to pursue development and production of newer more exciting electric cars.