Maserati has scaled up its presence in Dubai by inaugurating a showroom with the brand’s largest car display area anywhere in the world. The new facility, opened by the Italian firm’s official importer Al Tayer Motors, is four times as big as the previous showroom, covering 3,644 square metres.
The showroom is situated in the Al Manara area on Sheikh Zayed Road. Spanning five floors with two underground levels for parking, the facility hosts a special delivery suite for Maserati owners to collect their new cars. The building also houses the Maserati sales team offices.
The biggest Maserati showroom in the world is almost half the size of a football field.
There is a customer lounge and a customisation area where clients can specify options to personalise their cars. On the main floors, visitors will find the Maserati range of cars on display. These models include the Ghibli, Quattroporte, GranTurismo, GranCabrio, and Levante.
Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said, “Our journey with Maserati started in 1998 with a facility on Al Ittihad Road. Over the years, the Italian brand has grown considerably and today is ubiquitous on the UAE’s roads. With this new showroom, we are sure customers who appreciate stylish design, sporty performance and luxurious craftsmanship will find it a wonderful new space to meet and interact with other like-minded individuals. We look forward to seeing more people join the Maserati family.”
A floor above the main display area sits the Maserati Certified Pre-Owned division. All cars on sale through this programme are subjected to a 190-point check, thorough body re-conditioning and a full service before they are delivered to customers.
The entire Maserati range is on display at the showroom.
Maserati and Al Tayer Motors have ensured that the building is environmentally friendly, both in construction and operation. LED lighting all over the facility helps cut down on energy consumption. Motion-activated lights turn off during periods when an area is unused, coming on when ambient light is low or motion is detected. Insulating materials used in the HVAC grid also make sure lesser energy is utilised.
The Al Tayer Motors Maserati showroom is now open from 8:00 am to 8:00 pm from Saturday to Thursday. On Fridays, the showroom working hours are from 4:00 pm to 8:00 pm.