National Auto, the exclusive distributor for Fiat and Abarth vehicles in Dubai and the Northern Emirates, has entered an agreement with Dubai Autodrome. The Emirate’s first fully-integrated multipurpose motorsports and entertainment complex, announced Abarth as the ‘Official Vehicle Partner’ for 2020.
The new partnership will see five Abarth 595 Competizione models join Dubai Autodrome’s track fleet. In a similar fashion as the BMW M5 ‘Ring Taxi that gives visitors high-speed rounds of the infamous Nürburgring, Abarth will provide five vehicles to make up the track fleet. This fleet will take visitors around the Motor City venue, including high-speed laps of the Autodrome.
The five Abarth 595 Competizione cars will take visitors across the Motor City venue as well as fast laps around the Autodrome.
“As a high-performance brand with a motorsport heritage stretching back 70 years, Abarth is the perfect vehicle partner for Dubai Autodrome, and the circuit represents the ideal platform to increase Abarth’s exposure to automotive enthusiasts from across the UAE and, indeed, the wider world,” Mark Jenkins, CEO, National Auto.
The turbocharged hatchbacks will be offered as a stand-alone track experience for individuals, also featuring in an array of activities as part of the popular Dubai Autodrome motorsport packages for groups. The agreement also marks a world-first for the Italian brand, making the Dubai Autodrome the first racetrack it has signed such a contract with.
Mark Jenkins, CEO of National Auto, and Faisal Al Sahlawi, General Manager of Dubai Autodrome, finalised the agreement trackside at a signing ceremony. Jenkins said, “Dubai is a city that loves to set records and we are pleased that National Auto is playing its part in creating this global-first for the Abarth brand.
“This partnership comes at a pivotal time for Dubai, when at least 25 million visitors are expected to descend upon the emirate for Expo 2020, many of whom will visit the Dubai Autodrome to experience the thrills and excitement of the circuit’s many adrenaline-fueled activities.”
Mark Jenkins, CEO of National Auto (right) with Faisal Al Sahlawi, General Manager of Dubai Autodrome.
Jenkins continued, “As a high-performance brand with a motorsport heritage stretching back 70 years, Abarth is the perfect vehicle partner for Dubai Autodrome, and the circuit represents the ideal platform to increase Abarth’s exposure to automotive enthusiasts from across the UAE and, indeed, the wider world.”
The Abarth 595 Competizione, based on the Fiat 500, pushes 180hp from a 1.4-litre turbocharged motor. The hatchback can hit 100kph in 6.9 seconds, while delivering a unique exhaust note thanks to its Record Monza Exhaust.
Inside, Abarth has treated the 595 with high-end luxury materials such as carbon fibre and Alcantara, and standard features including a flat-bottomed steering wheel, Skydome sunroof, race-inspired all-digital instrument cluster, and a seven-inch Uconnect infotainment system.