Arabian Automobiles, the authorised dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has inaugurated the largest Nissan Retail Concept showroom. The dealership is located on Dubai’s Sheikh Zayed Road.

The flagship company of the AW Rostamani Group views the new showroom as a move that underlines the brand’s focus on enhancing customer experience. Th dealership aims to raise customer service standards by delivering an innovative experience tailored to their aspirations.

Nissan Showroom Dubai

Nissan officials at the inauguration of the region's largest Nissan Retail Concept showroom.

“Arabian Automobiles Company has been our partner for over 50 years, and the opening of the Retail Concept showroom marks a major milestone in our long-standing partnership,” said Thierry Sabbagh, Managing Director – Nissan Middle East.

“This new and innovative retail concept reflects the diversity in customer expectations and aims at improving customer service and ensuring a globally consistent brand experience that complements modern lifestyles. Placing our customers at the centre of everything we do, the showroom will ensure a more digital and customised experience for them pre, during, and post a sale,” he added.

Customers visiting the showroom can learn more about the lineup Nissan offers in the Middle East using a digital car configurator. The new Nissan Drive feature will navigate customers through the brand experience. With its open floor plan, customers would feel welcome in an environment where they can engage with staff comfortably whilst familiarising themselves with products.

The showroom also incorporates all of Nissan’s key-brand elements, such as Nissan Intelligent mobility, electric vehicles, light commercial vehicles, and the NISMO performance division.

Thierry Sabbagh Managing Director, Nissan Middle-East

Thierry Sabbagh, Managing Director of Nissan Middle East.

“The partnership between Arabian Automobiles Company and Nissan is truly historic. Over the past five decades, we have not only delivered the true Nissan experience to our customers but also exceeded their expectations through exceptional service delivery.

“With customer service as the focus of everything we do, the new showroom draws on the potential of both technology and superior design aesthetics, ensuring that every visit is memorable for our customers,” said Michel Ayat, CEO of Arabian Automobiles.