A new contender in the market has stepped up in Dubai, aiming to relief UAE residents from the hassle of owning, renting, or leasing their car. Founded by Ex-Google employee Claudio Esposito-Aiardo, the car-subscription app Carasti aims to simplify car ownership.
The service will attempt to free consumers from the various complexities of long-term commitments, large down payments, and paperwork. Carasti users can subscribe to a car suited to their needs from an ever-growing fleet of cars through the app for an all-inclusive monthly fee.
Carasti aims to bring a fundamental change in car ownership for the residents of the UAE.
“A Carasti subscription ultimately gives subscribers freedom, flexibility & peace of mind in one monthly fee covering your Car, Insurance, Maintenance and Roadside Assistance. All you have to do is add fuel and drive,” says Claudio Esposito-Aiardo, CEO of Carasti.
Carasti CEO Claudio Esposito-Aiardo said, “A Carasti subscription ultimately gives subscribers freedom, flexibility & peace of mind in one monthly fee covering your Car, Insurance, Maintenance and Roadside Assistance. All you have to do is add fuel and drive!”
He continued, “The process is simple. Select the car you want, upload your documents, select your delivery time-slot and location, and you’re done. No need to worry about deposits or paperwork – it really is as easy as ordering your favourite pizza.”
The norm of car ownership is giving way to alternatives like leasing and renting. McKinsey predicts that by 2030, almost 30 percent of the automotive industry’s revenue will come from subscriptions and shared mobility recurring revenue models. The modern consumer does not view car ownership as a symbol of success or a necessity anymore.
Carasti aims to introduce flexibility in how people will be able to subscribe or lease cars. “Flexibility is a big thing for us at Carasti. Our subscribers can easily switch their cars every month with the whole process managed directly in-app in just a matter of minutes. For example, you may only need a small car like a Nissan Kicks for your daily needs, however, next month you might have family visiting from back home and need to switch to something bigger, like an Infiniti QX50,” says Claudio.
Carasti users can sign in, upload required documents, and choose the car they want to lease through an app, making it much easier than outright car ownership.
He explained his personal perspective with regard to car ownership, which led to the formation of Carasti. “I have always struggled with the concept of owning a car: I love driving and am passionate about cars, however, being limited to one car for a long period of time and realising the real cost of ownership, I knew there had to be a better way to have the car you want, when you want it, with no strings attached. From there, Carasti was born!”
Carasti currently offers a wide variety of cars to lease: from a Kia Picanto for as little as AED 1,400 per month to a Toyota Land Cruiser Prado for AED 4,000 per month. It also offers the option to ‘Commit & Save’ by subscribing to the same car for six to twelve months, enabling consumers to enjoy discounted rates.