For the first time in roughly a decade, Norway is no longer the European market leader in terms of electric vehicle sales, having just been surpassed by Germany. 

Through November 2019, more than 57,000 EVs have been sold in Germany. Norway isn’t too far behind, clocking more than 56,000 sales in the same time period. However, Germany took the lead by enacting more generous EV subsidies for numerous German automakers including Volkswagen, Audi, BMW, and Mercedes-Benz who are gearing up to launch dozens of electric trucks and cars over the next few years.

Norway has been Europe’s EV leader for quite a while now, but it looks as if it will have to give up the crown to Germany for a long time to come. Germany’s EV sales have steadily climbed upward, and are showing no signs of slowing down.

volkswagen id 3 side view

Germany's leading automakers are preparing for a product onslaught in the EV space, which will put the country leagues ahead of its peers in terms of sales.

Although the sales figures differ by a slim margin, it should be noted that Norway has a population of about 5.3 million, vastly less than Germany’s 80 million. The degree of acceptance for electric vehicles is much higher in the Scandinavian country than in Germany.

However, Germany’s edge in EV sales looks like it will increase soon, with government incentives aiming to lower the price of electric vehicles. EVs which are priced lower than $44,000 will be heavily subsidised. This includes cars like the upcoming Volkswagen ID.3 hatchback, that will be priced starting from $33,000. It will arrive in Europe by mid-2020. The new government incentives will bring the price lower by more than $6000.

While the numbers are impressive, the ratio of electric vehicles to national population is certainly higher in Norway. However, German sales are on the rise, and will only continue to increase with the government and automakers working to make EVs appeal to a wider audience.