The Changing Automotive Retail Scene in the UAE
E-commerce continues to be a hot topic in the retail world, as we witness continual growth in its sales values worldwide and increased proliferation into our daily activities. Various economic reports have projected spikes in e-retail activity worldwide, and with MENA e-commerce sales surpassing $8 billion*, it is hardly a surprise to see major brands in the Middle East such as Ounass, H&M, Home Centre, Ace, and Carrefour join in the digital wave.
Encompassing a host of various goods, from perishable food and groceries to non-perishable products such as clothing, electronics, and now even cars! Brands globally, automotive included, are now leveraging the potent power of digital and integrating physical showroom offerings with more immersive online experiences.
An AMENA Automotive Documentary
Is the future of automotive retail is already here?
Al Masaood Automobiles, always placing customer-centric innovation at the forefront of its priorities, has officially launched Nissan’s first-ever interactive e-commerce platform in the Middle East, Africa, India, and Turkey, www.nissan-abudhabi.com, now allowing customers to purchase new or certified pre-owned Nissan vehicles at the touch of a button.
Al Masaood Automobiles pioneered the first ever e-commerce platform for Nissan in the region.
Convenient, Secure, Multi-Lingual
The convenient and secure one-stop-online shop comes equipped with key e-commerce capabilities and user-friendly features including a live chat feature that ensures round-the-clock customer support, in addition to real-time visualization of all vehicles for sale as it is directly integrated into Nissan’s five showrooms, including our flagship sales and aftersales complex in Musaffah.
But digital innovation does not come without its woes. For some, security concerns may affect their choice of pursuing online shopping. Taking this into consideration, the Nissan Abu Dhabi portal hosts a highly secure payment gateway, where customers can opt to make a deposit or even settle the full amount, and with retailers competing to improve their delivery features, the Al Masaood Automobiles – Nissan portal offers customers in the capital the option of receiving their purchased vehicles right at their doorstep!
As the digital wave rides higher; greater accessibility, convenience, security, and seamless experiences are becoming a requirement in customer journeys rather than a mere luxury, and being the customer-centric organisation that it is, Al Masaood Automobiles is always ready to join the leading ranks.
*Source: Bain & Co Report “E-commerce in MENA: Opportunity Beyond the Hype”