Record-breaking first-half sales result in 2021

Audi Middle East strengthened its market position with the announcement of record sales results in the first half of 2021, posting a 37% increase in sales as compared to the previous year and marking a record-breaking half-year with the best sales in 5 years. The brand continues to gain success across its entire range and especially with its Q model lineup.

Audi Middle East’s 2021 First Half Sales Results

Audi Middle East’s Managing Director Carsten Bender

Commenting on this accomplishment, Audi Middle East’s Managing Director Carsten Bender said, “Our model offensive continues to have a strong impact in the market, and we are thrilled with these results.  We are looking forward to continued market recovery and success in the region in the second half of the year.”

The brand’s Q range of vehicles has especially observed very high demand in the region and through the introduction of new models in the sedan segment as well as sales of electric models, such as the e-Tron Sportback, and the much-anticipated e-Tron GT which is set to arrive in the region in September, the brand has attracted new and existing customers alike.

Peter White, Audi Middle East’s Sales Director added, “Currently we have one of the youngest product portfolios in the market, which has helped us drive sales for the brand through a new and exciting offering. Ensuring ease of ownership is key and there is a range of excellent additional benefits like extended warranty and service package programs available across the region to support this. Our ambition is to continue this momentum with our Partners and continue to impress our customers.”

For more information about the Audi model range visit

Did you know that AMENA Academy offers bespoke Automotive training courses for the MENA Region and Around the Globe? Find out more:

All photos used are credit to the owners.