The All-New Land Cruiser makes its debut in the UAE

Engineered with new systems and enhanced dynamics for outstanding driving pleasure, Al Futtaim Toyota launched the all-new Land Cruiser 300 in the UAE during a special car rally on the midnight of June 19 at its showroom in Dubai Festival City. First of its 50 customers were invited to receive their model in a fireworks and water salute blaze.

Yousuf Al Raeesi, Director of Gov’t Affairs and HSSE at Al Futtaim Motors, expressed “Al-Futtaim prides itself on operating with an inherent customer-centric approach, and these customers are receiving something truly special with this vehicle, so we wanted to mark the occasion as such. As the UAE is gearing up to celebrate the next 50 years, it was fitting to celebrate our first 50 customers.”

In celebration of the 70-year legacy of the Land Cruiser, this ultimate SUV has been redesigned from its predecessor, Land Cruiser 200, and marked as the first new Land Cruiser SW (Station Wagon) since LC200 released in 2007. The series of Land Cruiser proved Toyota’s QDR – quality, durability, and reliability.

Al Futtaim Toyota launched the all-new Land Cruiser 300 in the UAE during a special car rally on the midnight of June 19 at its showroom in Dubai Festival City

Lighter weight for greater strength

Under its defined hood sits a new twin-turbocharged 3.5-litre V6 engine capable of producing more power of 409 HP and 479 lb-ft of torque, a more refined and upgraded engine from its previous naturally aspirated 5.7-litre V8. This delivers a great sound engine during acceleration.

Even with such an engine, the LC300 comes in lighter with an overall weight reduction of 200 kg. This results in better performance and reduced fuel consumption. It is also mated with Toyota’s most advanced 10-speed Automatic Transmission that ensures a developed and enhanced overall performance. An option for a 3.3-litre diesel V6 twin-turbo engine is also available.

A double suspension at the front and a 4-link rigid suspension at the rear of the car can deliver a high level of stability on-road and an off-road drive. Furthermore, the equipped Adaptive Variable Suspension System (AVS) of the LC300 controls the damping force based on driving conditions that ensure more refined driving comfort.


A Multi-Terrain Monitor equipped in the car can help the driver monitor a real-time view of the road surface

LC300 distinct character among the rest

Its exterior look speaks a new design language of overwhelming presence and strength as it set a new benchmark on and off-road performance. It is created with a distinctive presence with its broad and sharply contrasting line. The 90-degree angle vertical grille widely compliments the roof and rear back door.

Resembled with a more assertive and exceptionally rugged look, the car comes with three new exciting colors. Precious White Pearl flaunts a true pearl texture and high brightness; Dark Blue reflects urban styling with its high-quality color, and Avant-garde Bronze resembles a strong presence.

The interior appeal is adorned with high-quality materials that conform to passenger’s comfortability and safety regardless of the toughness of the driving environment. It also features a high center console that is topped with controls and a touchscreen infotainment system. This matches the minimalist dashboard design that houses the large information display.

The New Land Cruiser is already being used by Abu-Dhabi Police

Innovative technology delivering safe driving experience

A Multi-Terrain Monitor equipped in the car can help the driver monitor a real-time view of the road surface. Its world-first Electronic Kinetic Dynamic Suspension System (E-KDSS) is capable of keeping its tires into the ground even in rough terrain. It is also added with a Multi-Terrain Select that lets the car adjust with the quality of driving surface and adopts the most appropriate driving mode to use. 

LC300 also promises safety in every drive with its advanced safety system using Toyota’s Safety Sense 2.0, featuring an innovative safety technology that includes Pre-Collision System (PCS). PCS introduces the Emergency Steering Assist (ESA) and Intersection Turn Assistance, preventing a collision with vehicles, cyclists, and pedestrians. The package also comes with a Dynamic Radar Cruise Control (DRCC) with Full-Speed Range, Lane Tracing Assist (LTA), Lane Departure Alert (LDA), and Adaptive High Beam System (AHS).

“This is a vehicle that is truly embedded in the heritage and history of the UAE and thanks to the passion and loyalty of our much-valued customers, this model has gone from strength to strength. Now with groundbreaking enhancements to the platform and powertrain, an overwhelming exterior presence, and an interior appointed with abundant luxury and functionality, we can’t wait for our customers to enjoy the all-new Land Cruiser.” Al-Futtaim Toyota’s Managing Director, Andy Barratt, said of the Land Cruiser 300’s strength and capability.


With 70 years of delivering an outpour of outstanding performance, Land Cruiser has evolved from series after series, and now came the long-anticipated evolution. Land Cruiser 300’s all-new platform and ground-breaking enhancements can already be an instrument for it to be called one of the kings of SUVs. With its first 50 customers already experiencing its powerful and efficient performance, Al-Futtaim Toyota announces its availability in all its showrooms across the UAE with a starting price of AED 229, 900.